About Simran Sethi
Data science professional with over seven years of experience transforming complex datasets into actionable intelligence across diverse industries.
My Story
At the intersection of data science and sustainability, I found my purpose. My journey began in healthcare analytics at Innovaccer, where I designed predictive models that improved patient outcomes. This experience taught me the profound impact that data-driven decisions can have on human lives.
My path continued through academic research at the University of British Columbia, e-commerce analytics at Outfittery, and most recently, leading product analytics at GROPYUS, where I developed data-driven models to reduce operational carbon emissions while increasing smart home system efficiency.
Throughout this journey across diverse industries, I've maintained a singular focus: transforming complex datasets into actionable intelligence that creates both business value and positive impact. This unique perspective now forms the foundation of my consultancy.
Areas of Expertise
Data Analytics & Business Intelligence
Advanced analytics capabilities across multiple industries, expertise in transforming raw data into strategic insights, and KPI development for business growth.
Machine Learning & AI Implementation
Proven track record in developing high-accuracy machine learning models, experience applying deep learning to solve complex business problems, and ability to translate technical AI concepts for business stakeholders.
Product Strategy & Innovation
Experience establishing product analytics frameworks from the ground up, cross-departmental collaboration to drive data-informed product decisions, and user behavior analysis for product enhancement.
Sustainability Integration
Specialized knowledge in applying data science to sustainability challenges, experience in reducing operational carbon emissions through analytics, and smart technology optimization for environmental efficiency.
Data Governance & Compliance
Experience implementing robust data governance frameworks, ensuring regulatory compliance while maximizing data utility, and establishing ethical data practices.
KPI Development & Optimization
Expertise in defining meaningful performance metrics, building automated reporting systems, and optimizing KPIs for business growth and sustainability impact.
Professional Background
Senior Product Analyst
GROPYUS GmbH
Established product analytics frameworks that guided cross-departmental decision-making, while developing data-driven models to reduce operational carbon emissions in smart home systems.
Product & Insights Analyst
Outfittery GmbH
Developed cohort KPIs and ETL pipelines that improved customer retention, while implementing data governance practices that enhanced reporting accuracy and efficiency.
Data Science Researcher
University of British Columbia
Built a CNN model achieving 99% accuracy for road network classification, while contributing to machine learning optimizations for physics experiments affiliated with CERN.
Healthcare Data Scientist
Innovaccer
Designed a patient risk score module that improved healthcare predictions for U.S. providers, ensuring accurate predictive modeling for enhanced patient care outcomes.
Education & Credentials
Education
Master of Science in International Business
ESSCA, France
Graduate Coursework in Data Science
University of British Columbia, Canada
Bachelor of Engineering in Electronics & Communications
Netaji Subhas Institute of Technology, University of Delhi, India
Certifications
AWS Machine Learning Specialty
Data Protection Certificate
Programming, Data Structures & Algorithms
Our Values
Data-Driven Excellence
Commitment to rigorous analysis and evidence-based decision making in everything we do.
Sustainability
Integration of environmental considerations into all business solutions we develop.
Innovation
Continuous exploration of cutting-edge approaches to data science challenges.
Impact
Focus on measurable, meaningful outcomes for clients and society.
Inclusivity
Championing diversity and accessibility in data and technology.
Collaboration
Working closely with clients as partners to achieve shared goals.
Beyond Data Science
Beyond data science, I'm a certified yoga teacher with Yoga Alliance and a PADI-certified SCUBA diver. These practices inform my approach to consulting—bringing mindfulness, precision, and a deep appreciation for our natural world to every client engagement.
I believe that balance is essential for creativity and innovation. My diverse interests help me bring a holistic perspective to data challenges, seeing connections that might otherwise be missed.
Comprehensive Data Solutions for Sustainable Growth
From strategy development to implementation, I provide end-to-end data solutions that drive both business performance and environmental responsibility.
Professional Data Mentorship
One-on-one mentorship for data professionals looking to advance their careers and technical skills.
Mentorship Reviews
Feedback from professionals I've mentored through the ADP List platform.
Measurable Impact for People & Planet
Every engagement is designed to deliver quantifiable business results while creating positive environmental and social outcomes.
Average ROI
Within first 12 months
Organizations Impacted
Across 4 industries
Client Satisfaction
Would recommend services
Featured in Leading Publications
Recognized expertise in data analytics and business intelligence across multiple industries and publications.
The Role of Predictive Analytics in Healthcare: Improving Disease Prediction and Risk Assessment
The Future of Underwriting: Automating Risk Assessment with Data-Driven Decision Making
Transforming Financial Strategies with BI: How Real-Time Analytics is Reshaping Decision Making
Optimizing Supply Chains with AI: Reducing Costs and Enhancing Operational Efficiency
Big Data and Real-Time Analytics in Insurance: Enhancing Risk Analysis and Fraud Detection
Media Recognition
Simran's expertise in data analytics and sustainable business practices has been featured across leading industry publications, highlighting innovative approaches to data-driven decision making.
Latest Research on Data & Analytics
Peer-reviewed research spanning multiple disciplines, from advanced data analytics frameworks to physics experiments and smart city innovations.
Enterprise-Wide Financial Data Lake Implementation: From Ingestion to Analytics
A practical framework for designing and deploying data lakes in financial institutions—covering ingestion pipelines, governance, security, and real-time analytics with insights from banking, insurance, and fintech case studies.
Key Research Areas:
Updating Rural Road Networks with Satellite Imagery and AI
Deep learning-based extraction of unpaved forest roads using satellite imagery and participatory GIS, supporting conservation and infrastructure monitoring in remote areas.
International Journal of Applied Earth Observation and Geoinformation
Deep Learning for Decaying Particle Classification in Physics Experiments
Novel application of deep learning techniques for particle classification in high-energy physics experiments, demonstrating the intersection of AI and fundamental physics research.
Quest Journals - Journal of Electronics and Applied Mathematics
Zero-Collision Models for Urban Mobility: A Data-Driven Technological Framework
Innovative data-driven framework for developing zero-collision models in urban mobility systems, combining predictive analytics with smart city infrastructure.
International Journal of Innovative Research in Management and Production Studies
Social Impact of Blockchain-Based Digital Identity Systems
Exploring the transformative potential of blockchain technology in digital identity management and its broader social implications for privacy, security, and digital inclusion.
Online Scientific Research
Risk Scoring Models in Healthcare Data Analytics: A Practitioner's Perspective on Machine Learning, Interpretability, and Regulatory Compliance
Comprehensive examination of risk scoring models in healthcare analytics, focusing on machine learning interpretability and regulatory compliance from a practitioner's perspective.
Progress in Medical Sciences
The Future of Sustainable Data Analytics (Coming Soon)
Coming soon: Exploring how organizations can leverage data science to achieve both business growth and environmental responsibility.
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Consultation Process
Discovery Call
30-minute conversation to understand your challenges and goals
Assessment
Evaluation of your current data capabilities and opportunities
Proposal
Customized solution proposal with clear deliverables and timeline
Implementation
Collaborative execution with regular check-ins and progress updates
Get in Touch
30-minute discovery call to understand your needs and explore how we can help.